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Additional Information

Competing Interests

I do not have any conflicts of interest to report.

Author Contributions

Eric Robinson wrote the paper, prepared figures and/or tables, reviewed drafts of the paper.

Data Deposition

The following information was supplied regarding data availability:

This is a commentary article. No data or code generated.

Funding

I have been a named recipient on research grants funded by the National Institute of Health Research, the Medical Research Council, the Economic and Social Research Council, the Wellcome Trust, the American Beverage Association and Unilever. The funders had no role in study design, data collection and analysis, decision to publish, or preparation of the manuscript.


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