Saving endangered bluefin tuna from extinction: the efforts of CBCGDF
- Published
- Accepted
- Subject Areas
- Aquaculture, Fisheries and Fish Science, Biodiversity, Conservation Biology, Marine Biology, Population Biology
- Keywords
- CBCGDF, bluefin tuna, China Biodiversity Conservation and Green Development Foundation, Bluefin Tuna Coalition International (BTCI), Bluefin Tuna Day, e-commerce, critically endangered, June 12th, JD.com, marine
- Copyright
- © 2018 Huang et al.
- Licence
- This is an open access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, reproduction and adaptation in any medium and for any purpose provided that it is properly attributed. For attribution, the original author(s), title, publication source (PeerJ Preprints) and either DOI or URL of the article must be cited.
- Cite this article
- 2018. Saving endangered bluefin tuna from extinction: the efforts of CBCGDF. PeerJ Preprints 6:e26678v1 https://doi.org/10.7287/peerj.preprints.26678v1
Abstract
Bluefin Tuna has become one of the most critically endangered marine species, but it is still legal to trade and consume in several countries. In order to protect this species from the enormous Chinese seafood market, China Biodiversity Conservation and Green Development Foundation (CBCGDF) has made huge efforts towards stopping the trade of this endangered species. Learning from JD. com, one of the e-commerce giants in China, planned to introduce this delicacy to Chinese consumers through its online platform, CBCGDF, along with other environmental organizations, had written several open letters to this platform. After receiving the open letters, JD.com quickly responded and officially announced that they would remove all the Bluefin Tuna products from the platform. All other Chinese e-commerce platforms have also followed and removed all the Bluefin Tuna products from their platforms. After this success, CBCGDF continues to actively seek for international cooperation with experts, professors, politicians and stakeholders and has developed an initiative called "Bluefin Tuna Coalition International (BTCI)". In addition, wishing to raise the public awareness of protecting endangered Bluefin Tuna and appreciate the prompt action of JD.com, CBCGDF announced that the “Bluefin Tuna Day” is set up on the June 12th of every year.
Author Comment
“This is an abstract which has been accepted for the WCMB” (for abstracts).