Titus von der Malsburg
I investigate how the human brain makes sense of language and how the eyes navigate the text during reading. For this research, I use a wide range of advanced experimental and computational methods such as the co-registration of eye movements and brain potentials, Bayesian data modelling, and scanpath analyses.
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Good point about ghost variables and the p-curve. Unfortunately, things are even worse than you describe. In reading research, it is common to test dozens of dependent variables...