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Additional Information

Competing Interests

Andy Woods is the founder and employee of Xperiment, Surrey, United Kingdom.

Author Contributions

Andy T Woods conceived and designed the experiments, performed the experiments, analyzed the data, wrote the paper, prepared figures and/or tables, reviewed drafts of the paper.

Charles Michel conceived and designed the experiments, performed the experiments, wrote the paper, reviewed drafts of the paper.

Charles Spence conceived and designed the experiments, performed the experiments, wrote the paper, reviewed drafts of the paper.

Human Ethics

The following information was supplied relating to ethical approvals (i.e., approving body and any reference numbers):

Oxford University’s Medical Sciences Inter-Divisional Research Ethics Committee (approval # MSD-IDREC-C1-2015-004).

Funding

CS received funding from the AHRC for the Rethinking the Senses project (AH/L007053/1). The funders had no role in study design, data collection and analysis, decision to publish, or preparation of the manuscript.


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