In their view, freedom of expression is also affected by server ownership. When you confine your online activities to so-called walled-garden networks, you end up using interfaces that benefit the owners of those networks; on social media, this means that you are forced to choose among what the techno-philosopher Jaron Lanier has called “multiple-choice identities.” According to this way of thinking, sites like Facebook and Instagram encourage conformism because it makes your data easier to process and monetize. This creates the exhausting sense that you’re a worker in a data factory rather than a three-dimensional individual trying to express yourself and connect with other real people in an organic way online.