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2025	Serif or sans serif typefaces? The effects of typefaces on consumers’ perceptions of activity and potency of brand logos European Journal of Marketing Mengmeng Zhang, Lefa Teng, Chenxin Xie, Xinran Wang, Lianne Foti
2025	Predictive Models of Typographic Preference in Digital Media Data and Metadata Ana Lucía Rivera-Abarca, Jazmín Isabel García-Guerra, Héctor Oswaldo Aguilar-Cajas, Heidy Elizabeth Vergara-Zurita, José Israel López-Pumalema, Freddy Armijos-Arcos
2025	Shaping digital luxury perception: The impact of curvature in website design Tourism Management Jun Chen, Xinran Lehto
2024	The Impression of Round and Square: Chinese Calligraphy Aesthetics in Modern Type Design International Journal of Human–Computer Interaction Kaixin Han, Weitao You, Shuhui Shi, Lingyun Sun
2024	THE IMPORTANCE AND USE OF TYPOGRAPHY IN PRINT AND DIGITAL DESIGN Motif Akademi Halk Bilimi Dergisi Gülhan Acar Büyükpehlivan
2024	Peningkatan Kemampuan Mengenal Huruf pada Anak Usia 4-5 tahun melalui Media Seruf (Serok Huruf) di Taman Kanak-Kanak Jurnal Pendidikan Anak Usia Dini Jasinta Kartika Sari, Choirun Nisak Aulina
2024	2024 International Conference on Information Management and Technology (ICIMTech) Uzda Nabila Shabiriani, Kevin Harianto, Firsta Rangga Satria Purnama Putra, Lita Rachel Hoo, I Gede Cahya Pradipa, Muhammad Nur Adisetiawan
2024	The Impact of Serif vs Sans-Serif Typefaces on e-Commerce Websites International Journal of Human–Computer Interaction Sara Vecino, Martin Gonzalez-Rodriguez, Daniel Fernandez-Lanvin, Javier de Andres
2023	Which visual elements on packaging affect perceived credibility? A case study of in vitro diagnostic kits Heliyon Wen Yuan, Zhanxun Dong, Jiao Xue, Lingying Luo, Yifan Xue